Google started as a Search Engine, which remains its core activity. However, it has launched a multitude of products and has acquired many other companies and services to broaden its base. Some of its current products and services include:
- Google Docs, Sheets, Slides
- Google Calendar
- Google Drive
- Google maps, Waze maps
- Android mobile OS
- Google Chrome browser
- Google Pixel smartphone
- Google Home smart speaker
- Daydream View VR headset
- And many other small and big services and businesses.
Google has been the second most valuable brand in the world—after Apple—for the last four years. Nevertheless, this is cutthroat business: a constant struggle to remain ahead of the curve as well as to remain ahead of your competitors.
For this, Google has recently been working on strengthening its brand image and establishing its position as corporate leader in internet search. It recently launched some beautiful, creative and heart-touching ads to build a positive image of Google as well as to encourage the non-users to start using its services, eventually generating more revenues.
The first ad that I would like to mention here was based on the story of two childhood friends who got separated during the partition of India in 1947 and are currently living in Delhi, India and Lahore, Pakistan. The heart-warming ad, titled “Reunion”, shows how their grand-kids find them using Google search and arrange their meeting using Google search at every step.
This ad was released online and became viral with almost 14 million views. People on both side of the Pakistan-India border liked and appreciated the ad as it struck a chord with people of the two countries that have fought four wars in 1948, 1965, 1971 and 1998.
The second mention-able ad was titled “The Hero–A Bollywood Story”. It shows how one young man fulfills his father’s dream of become a movie star with the help of Google’s services.
Google—despite having an established position as market leader in Internet search and being the world’s second most valuable brand—continues to build and upgrade its image.
This is another learning point for organizations that they should constantly remain engaged in Public Relations and branding as people have short memories and the competition remains very strong in every field to capture and maintain market share.