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My learning on media releases common mistakes

connecting the dots


In many countries in the world still, wire system is not used to circulate news or media release. So how do they distribute their release? Most of the comms specialist use their personal and organization’s network to publish media releases. Besides that, there are some agencies who do liaise with media outlets to get almost hundred per cent coverage.

I found that in western world newswire (example, Canada Newswire, Marketwired, The Canadian Press Wire and many more) services are very popular tool beside personal network and agency service to circulate media releases.  In popular news wire sites journalist scan through hundreds of news releases. We, comms professionals, get five to ten seconds to capture journalists’ attention, that is why while using newswire we have to very careful regarding crafting the release.

There are few silly mistakes we make which leads to less traffic on our release. Following…

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